Mobile app developers dream of creating a viral app like Instagram, Snapchat or AngryBirds. Even though some apps are very widely used, none have ever achieved instant success like Pokemon Go. This app uses the familiar “Pocket Monsters” of Pokemon and a revolutionary blend of new technologies to engage players. The game uses augmented reality and Google…
The Internet of Things, called the IoT, has already permeated our environment. In fact, you’ve probably interacted with it, whether you knew it or not. The IoT describes the population of smart devices that communicate with other devices (or people) through use of the Internet. Some observers have called this the dawn of a new…
Does the Internet of Things, or IoT, require its own internet? At the end of June, the Dutch introduced the first low range, low power (LoRa) network to cover an entire nation, coming from a telecom company called KPN. This new network has raised questions if other countries should follow suit, so you may want to understand…
At first glance, a mobile app development project can seem like a daunting task. One challenge is that there are many different kinds of mobile devices available, each with its own app compatibility considerations. In many cases, you will want to release an app that is compatible across devices. However, it is tedious and inefficient…
According to a Tech Target article, users will have downloaded about 270 billion mobile applications by 2017. To put that in perspective, the best estimates of humans on the planet hover around 7.4 billion people. In any case, that’s a tremendous number of mobile apps that get downloaded to many different kinds of mobile devices. This underscores…
If you follow digital marketing at all, you probably already understand that you need a mobile-friendly marketing platform. Hopefully, you’ve also already made sure that your company website has a responsive design but even that is not enough these days. Having a site that performs well on both large and small devices is a good…
American consumption of digital media has exploded recently. In fact, Comscore reports an increase in U.S. digital content use of 50 percent in just the last two years. Moreover, the use of mobile applications accounts for 75 percent of that growth. That means that Americans love to use their computers even more than they did in the…
If you run a small or medium-sized business, you might not think your company is large enough to need its own mobile app. As Scott Shane, a professor at Case Western, explained in Entrepreneur Magazine, mobile internet access has become increasingly popular. This popularity means that you could be missing out on lots of opportunities…
Mobility transforms customer engagement in the way that it impacts communication and access over a 24 hour period. Robert Desisto, VP at Gartner, notes that by 2017, most enterprise applications will be mobile or will have some usable form of mobile access. In that perspective, businesses need to consider what apps will drive customer engagement…
Investing in a mobile solution is one of the strongest moves towards creating competitive advantage, but many are falling short of success. Whether a mobile solution is developed as a consumer facing app for public download, or an internal tool to improve or enable business operations, a great deal of money and effort is required. However, there…
