Futurists have long predicted that augmented reality (AR)—and, ultimately, virtual reality (VR)—will be part of our everyday world in the not-so-distant future. And it appears the future is now, as the past couple years have seen the arrival of apps that leverage this new technology. Mobile apps are using virtual and augmented reality to create…
Now that the excitement of your company’s mobile app launch has worn off, you’ve started focusing on install stats. Feeling underwhelmed by the results, you queried some key search phrases and discovered your app isn’t showing prominently for those terms. Now you’re wondering, “Did I pick the wrong app name?” It’s a fair question since…
Twenty years ago, AOL’s instant messenger made its debut, placing instant communication within reach without summoning the help of a phone. At this time, kids were enjoying Game Boys and Nintendo 64 gaming systems, in addition to bikes and Razor scooters. Landlines were still the primary form of mobile communication, and people didn’t even know…
As you browse the app stores, you notice that many app names contain the term “lite.” From experience, you know that lite mobile apps are abbreviated, slimmed-down versions of more feature-rich paid apps. Now that you’re overseeing the development of your company’s new app, you’re wondering, would it be beneficial to offer a lite version?…
You’ve finally secured app funding, but now you’re confronted with a daunting question: “Should I develop for iOS, Android, or both?” It’s an issue you hadn’t considered so, naturally, you Google it. You discover that of the 432 million smartphones sold in the fourth quarter of 2016, 77 million ran iOS, while 352 million ran…
The biggest common problems among multi-level marketing (MLM) companies start with recruiting and retaining sales representatives. Fortunately for this industry, mobile technology has advanced to new heights, but not every industry is leveraging it to its full potential. Multi-level marketing (or networking marketing) is one business model that can benefit greatly from mobile apps as…
As of March 2017, there were over 2.8 million Android apps and more than 2.2 million apps in Apple’s App Store, with an additional 669,000 in the Windows App Store, 600,000 in the Amazon AppStore and a little over 230,000 in BlackBerry World. Additionally, the typical person spent five hours per day on their mobile…
You’ve built a killer mobile app similar to Google Maps and a content sharing platform. But something’s wrong: your app is painfully slow when communicating with third-party applications and your ability to retain and attract users is suffering as a result. According to your mobile analytics, nearly 30 percent of users exit the app when…
The ever-growing internet of things (IoT) is disrupting and transforming many industries, with companies investing heavily in machine-to-machine (M2M) technology, LPWAN (low-power wide area network) infrastructure and mobile applications. In fact, projections from a 2017 IoT report from Business Insider have companies investing nearly $5 trillion into the IoT from the start of 2017 through…
Technology evolves rapidly, making it challenging to prepare for the future. But wearables are one area where you can plan ahead, as this technology is gaining momentum in new and exciting ways. Dallas is home to Fossil Watches, which manufactures a line of cutting-edge smartwatches, including the still-emerging hybrid smartwatch. This invention blurs the line…
