The world of retail is changing, with heavyweights such as Macy’s, Sears and Kmart shutting down many stores. So, how can retail businesses adapt in order to stay relevant? One strategy is to leverage predictive analytics (PA). Predictive analytics consists of algorithms that use machine learning to amass data, learn patterns from that data and…
Have you ever wondered why traffic signals are based on color rather than text? We see the green walk sign or the red stop light and they immediately get us to react. With vision being our dominant sense, humans are wired to consume and understand visual information. Over the years, it has been noted that…
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