Apple fans are waiting days — and in some locations, weeks — to test drive the new Apple Vision Pro virtual reality goggles, with immersive video capabilities that promise to be a game-changer for a variety of industries, from travel and tourism, to real estate, entertainment and sports, amongst many others. In fact, Apple Vision Pro is arriving in new countries and locations starting on June 28. 2024.
“When combined with spatial video — also known as immersive video — Apple Vision Pro has the potential to be the next big inflection point in the market,” explained Shane Long, president and COO of 7T.
He added, “Virtual reality (VR) will go from being a novel gaming medium, shifting into an immersive productivity tool, a virtual entertainment venue, an enterprise-level training platform, an engaging tour tool and so much more. When it comes to Vision Pro use cases, the only limit is our imagination.”
Long isn’t alone in regarding Apple Vision Pro’s immersive spatial video technology as an inflection point in the industry.
Described by Apple as a “revolutionary spatial computer,” the Apple Vision Pro use cases are numerous and diverse, including the following:
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- Immersive entertainment for movies, TV, concerts and sporting events;
- High-end service and product demos;
- Virtual tours of real estate and travel destinations;
- Engaging educational and training sessions; and
- Immersive gaming experiences.
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“What’s revolutionary about Apple Vision Pro is that it unlocks the world of immersive video on an entirely new level,” Long explained, continuing, “Previously, if you wanted to create an immersive, spatial video experience for a stadium, you were looking at a six-figure price tag to have someone capture that video footage. But now, Apple Vision Pro works in tandem with Apple iPhone 15 Pro, which can be used to capture the video in an accessible, affordable way.
“That imagery can then be stitched together to create a truly immersive 3D spatial video experience. And you’re not standing in an empty stadium; you’re standing amidst a cheering crowd or even with the athletes on the field. All of that 3D footage can be captured with an iPhone, opening the door for countless organizations that would not have the budget to hire a professional videography team.”
Tech Industry Inflection Points: Apple II, Windows 3.0 and More
The Apple Vision Pro, when combined with the new operating system — visionOS — and immersive video, is virtually certain to mark a new inflection point in the tech market, with new Apple Vision Pro use cases emerging daily.
“I’ve been working in the tech industry for over 30 years and I’ve seen several inflection points that have been transformative not only for the industry, but for society as a whole. Apple Vision Pro and visionOS promise to be transformative in this way,” Long explained.
The past 50 years have seen a technology revolution that has transformed society in profound ways that far surpass what the people of the early 1900s could have ever imagined.
In 1977, we saw the introduction of Apple II and Tandy’s TRS-80. This was followed by the IBM PC in 1980. In 1990, Microsoft introduced Windows 3.0 — the first real GUI and multitasking-friendly operating system. This, along with MacOS, changed the nature of computing, bringing it from DOS text prompts to something that was far more user-friendly for the layman.
1995’s Netscape as a Key Inflection Point in the Tech Industry
Another key inflection point came with the 1995 release of the Netscape web browser, which shifted the internet from the research realm into the mainstream.
Long added, “When Netscape was released, it was received with much of the same feeling of amazement that we experienced with the 2022 launch of ChatGPT. Netscape was revolutionary because it allowed information to flow out of the silos and into the open market, leading to the creation of a dot-com universe for businesses and laymen alike.”
GUI Tech for Smartphone Devices as a Tech Industry Inflection Point
Another major inflection point came in the early 2000s in mobile devices with the arrival of the graphical user interface or GUI — visual computing technology that paved the way for the 2002 release of the Blackberry and the 2007 release of the Apple iPhone.
“My company at the time, Bitboys Inc. / Oy. invented a graphical processor for mobile devices and it was this GUI technology that prompted a dramatic shift. We evolved into a truly mobile society as people began to carry ‘supercomputers’ in their pockets. The technology that was so advanced, it far surpassed the computing power used to visit the moon,” Long explained.
Apple Vision Pro: The Latest Tech Industry Inflection Point
The Apple Vision Pro and immersive spatial video technology promises to be a major inflection point that transforms the ways in which we shop, teach, learn, sell, connect and explore.
“It would appear that the Apple Vision Pro will fall into a category that is not unlike Mac or iPad, with several versions of this product offered at various price points,” Long said, adding, “This will, of course, accelerate adoption as the rumored Vision Air will be introduced in late 2025 with a price point of under $2,000 and possibly under $1,500! In two to three years, I imagine the line-up might look like this:
Model
Price
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Apple Vision Pro
$3,500 – $4,000
An independent computing device, the Apple Vision Pro operates independently using the new visionOS operating system.
Apple Vision Air
$1,500 – $2,500
The Apple Vision AIr may operate as an independent computing device -or- it may tether to an iPhone Pro or MacBook to keep costs down.
Apple Vision X
Under $1,500
These low cost VR goggles will most likely need to be tethered to a device such as the iPhone Pro or MacBook for its computing power and radios.
The Immersive Apple Vision Pro Demo Experience Powered by visionOS
Today’s Apple Vision Pro is powered by a new operating system, visionOS, described by Apple as a “revolutionary operating system,” that’s accompanied by an “intuitive spatial user interface, and magical input system that users navigate with their eyes, hands, and voice. visionOS is built upon decades of engineering and design innovation in iOS, iPadOS, and macOS and works seamlessly with Apple’s ecosystem.”
The Apple Vision Pro experience tends to leave users stunned by the remarkable realism and “mind-blowing immersion.” One 7T team member described her experience during a Vision Pro demo: “It’s just an incredible, highly-realistic experience…Looking up, down and around, I found myself in another world. It was like a waking dream. The details and realism were out of this world. Traveling into other people’s pictures was so realistic that it almost felt as though I was imposing on their private moments. If these were images of my family or children, I imagine it would be a very emotional experience.”
According to Apple, “Users interact with [Apple Vision Pro] apps by simply looking at them and tapping their fingers together. They can also speak to dictate text, use the virtual keyboard to type and ask Siri to open and close apps, play media, answer questions, and more.
“The infinite canvas frees apps from the boundaries of a physical display, so they can appear side by side at any scale, providing users with the ultimate workspace for productivity, collaboration, and entertainment. Environments — stunning, dynamic landscapes like Haleakalā, Joshua Tree, Yosemite, and even the moon — are designed to help users focus, reduce visual clutter, and enjoy immersive experiences.”
Currently, The App Store features over 2,000 Apple Vision Pro apps, along with more than 1.5 million visionOS-compatible iOS and iPadOS apps. visionOS 2 is scheduled for release in fall 2024.
7T now offers Apple Vision Pro app development services, providing clients in all industries an opportunity to harness the power of virtual reality (VR) and immersive spatial video in conjunction with other technologies such as artificial intelligence (AI) and extended reality (XR).
Harness the Power of Apple Vision Pro Apps With 7T
7T is developing Apple Vision Pro apps that empower businesses as they seek to leverage immersive spatial video. We can even integrate artificial intelligence technology, making for a truly innovative Apple Vision Pro experience.
Our world-class team of Dallas Apple Vision Pro developers will work to identify pain points and challenges within your organization; then, we’ll create a value-generating solution with innovative technologies that align with your business strategy, including immersive video. This problem → solution approach to Apple Vision Pro app development is the key to our clients’ success.
7T is based in Dallas, with additional locations in Houston, and Charlotte, NC. But our clientele spans the globe. If you’re ready to learn more about spatial video and how your organization can harness the power of Apple Vision Pro, contact 7T today.
