A data lake can prove to be an essential component of your company’s data management strategy. As a secure, well-organized data storage repository, data lakes will collect and store your company’s information for years to come. But many business leaders are unfamiliar with the data lake creation steps and process, which makes them uncertain of what to expect.
Color can have a tremendous impact on the look and overall feel of your mobile app’s design. But beyond this, mobile app color schemes can affect the usability of your app, so it’s important to take time to carefully consider UI/UX, color palette and your goal for the app’s overall personality. The color scheme for…
The best mobile apps are built with a very specific target audience in mind. There’s really no such thing as a great “one size fits all” app because there are very, very few apps with a truly “general audience.” In fact, it’s probably fair to say that the only apps with a general audience are…
During mobile app development, it is important to have a target audience in mind. Knowing who will use your app will help determine what features and functionalities will be necessary. Businesses may have an incredible app idea, but if it doesn’t meet the needs of their target users, the app will not be successful. Additionally,…
Also known as software split testing, A/B testing is a process used to determine the most effective version of a software program. Many software developers perform A/B split testing on a perpetual, ongoing basis, while others may choose to perform testing only on new software platforms or when a major modification or update occurs. Whatever…
For the first time, in 2019, time spent on mobile devices surpassed the amount of time that people spent watching television. With app usage comprising 90% of the time spent on mobile, companies seeking to launch a new enterprise app should use this data to maximize mobile app user engagement. Many businesses are turning to…
User Interface (UI) design and User Experience (UX) design are important considerations when designing a mobile app or piece of custom software. Once a company determines the type of software that is needed, the focus turns to how that vision will be carried out. UI and UX are important for capturing a user’s attention. Since…
User experience (UX) is everything in the development world. This factor alone will largely determine the success of a software platform, including ERP software, CRMs and mobile applications. While consumer-facing apps and software bring concerns over UX due to user retention and saleability matters, enterprise software is associated with a very different concern: hard-to-use platforms…
Quality assurance (QA) testing is an essential element of the mobile app development process. It is this testing that will refine the app’s user interface (UI) so it delivers a smooth, intuitive experience to the user. UI/UX testing is a key component of the quality assurance process, which involves a comprehensive examination of the mobile…
There are many common mobile app user experience (UX) design mistakes that developers make when they focus on maximizing revenue from an impersonal, logical standpoint. An app should feel intuitive for users, helping to connect them with your brand on a more human level. A strong UX can increase customer satisfaction and loyalty rates, so…
