Stop Chasing Perfection: Avoiding Feature Bloat and How it Prevents Mobile App Success

Stop Chasing Perfection: Avoiding Feature Bloat and How it Prevents Mobile App Success

All Posts, Digital Transformation, Mobile Applications

One of my favorite quotes is from Leonardo Da Vinci who famously said, “Simplicity is the ultimate sophistication.” This remark alludes to the idea that being simple isn’t mundane or lazy; it’s elegant and efficient.

I begin nearly every discovery session discussing this concept with new clients, highlighting the fact that, together, we must deliver clean, high-value features that quickly convey benefits to the user. It’s impractical to chase down every fringe use case. Maintaining a precise, narrow focus is what brings good results and strong ROI.

Ephemeral Messaging and its Uses for Business in an Enterprise Messenger App

Ephemeral Messaging and its Uses for Business in an Enterprise Messenger App

All Posts, Enterprise Messaging, Mobile Applications

The term “ephemeral messaging” often brings to mind visions of adulterers and suspicious characters sending text messages and photos that they don’t want the world to see. In fact, that’s how Snapchat originated, although the social media platform has successfully shed its shady roots as it emerged into the mainstream.

The reality is that ephemeral messaging has some very useful and legitimate business applications, making this functionality a good choice for inclusion in an enterprise messaging app. Organizations in a broad array of business sectors can benefit from an ephemeral messaging feature in their messenger app, whether it’s a component of a desktop platform or a companion mobile application.

The Benefits of Using an Enterprise Messaging App for Your Business

The Benefits of Using an Enterprise Messaging App for Your Business

All Posts, Digital Transformation, Enterprise Messaging, Mobile Applications

Many companies take the easy route by opting to use a consumer-grade messaging mobile app such as WhatsApp, Telegram and Signal. But this strategy can backfire in some costly ways as JPMorgan recently discovered. The company was slapped with $200 million in fines for allowing its staff to use WhatsApp for business-related messages. A messaging mobile app designed for enterprise usage touts some major advantages over a consumer-grade application or other communication tools like email.