Rebel Athletic is a world-leading provider of cheerleading uniforms for athletes. Rebel’s Design Studio empowers users to bring their custom uniform designs to life with real-time 3D visualization. With an extensive selection of colors, styles, and design elements, you can craft the perfect look by adding custom logos, sublimated patterns, and even dazzling crystal embellishments. The interactive platform allows you to see every detail of your creation in 3D as you design, ensuring a flawless final product that stands out on the mat, field, or stage.  If a Rebel client can dream it, they can design it!

7T’s partnership with Rebel Athletic has been integral in building and designing revolutionary e-commerce and AR platforms. Recently, Rebel sought 7T’s application development services to address critical business challenge, which was sometimes months-long design process and increased cost of the needed expanding design staff to keep up with Rebel’s explosive growth.

At the core of Rebel Athletics challenges were the slow design process and the burden of continuously hiring designers to meet the growing business and design demands. The conventional uniform design cycle can last for months. Typically, it starts with the gym owners or athletic directors selecting a cheerleading outfit design from Rebel Athletics online LookBook and getting an idea on how to customize it per their brand, logo, style, and color preferences. After choosing the design features and elements, they communicate it with the Field Sales reps who work with remote Rebel designers to create the first design of the outfit using Adobe Illustrator. The Field Sales reps then revert to the athletic directors to refine, review, and finalize a design. The entire lifecycle causes significant delays and quite often frustrations for customers.

A solution was needed to  shorten the design cycle by building a web-based design platform, which came to be  the Rebel Athletic 3D Design Studio. The platform provides gym owners/ athletic directors/athletes with all the provisions to independently design and customize cheerleading uniforms. It helps eliminate unnecessary wait time and frustrating design revision cycles and enables customers to get a real-time cost update with each customization.

The Rebel Athletic 3D Design Studio platform makes professional-quality uniform design accessible and easy to customize for all programs and customers looking to stand out with uniforms of superior quality and unique design features.

Rebel Athletic chose 7T for its extensive experience as a global technology and talent orchestration leader. 7T’s roots in mobile application development, expertise across technical domains, and a specialized team of WebGL engineers skilled in browser-based 3D rendering technologies laid the foundation for Rebel Athletic 3D Design Studio and its immersive uniform-customization features. 7T helped reimagine the design lifecycle and streamline uniform customization and order management with the next-gen, immersive, and intuitive design platform that leveraged: