Retailers are faced with a difficult decision: do you choose a mobile app, a mobile website, or both? The mobile website vs. mobile app issue is a chief concern amongst decision-makers at retail businesses both large and small, from the CEO of a multi-national retail chain to the owner of a smaller venture with just…
By now you know that building an app requires significant investments of time and money. Unfortunately, publishing an incredible app isn’t the only thing you required to get your business off the ground. Developing a well-devised mobile app marketing budget and plan is a determining factor in becoming the next Instagram or a total flop.…
Infotrend’s image capture forecast for 2017 estimates that 1.2 trillion digital photographs will be made using smartphones this year. Snapchat, Facebook and Instagram were all developed to share user-generated photos and videos. This year more than ever, it’s obvious that smartphone cameras are a top priority for every mobile software and hardware company that aims…
You’ve just downloaded a new app and you’re eager to start exploring its various tools and features. But moments after you delve into the user interface, you’re rudely interrupted and channeled into a 12-screen tutorial. And to make matters worse, there’s no “got it” or “exit” button. So you’re forced to hit the “next” button…
In 2017, it’s expected that over 268 billion apps will be downloaded. But the reality is that a vast majority of those apps will be uninstalled shortly thereafter—within a matter of hours for most. The industry standard for app retention is around 20 percent at 72 hours post-install. That means 8 out of 10 people…
Many of your app’s users can relate to the following scenario: “I launched an app I use all the time and it seems it was updated overnight. Now, all the screens I’m used to seeing are unfamiliar-looking. Things aren’t where I expected them to be and I can’t seem to find the features I always…
Smartwatches have been in the mainstream since 2015’s debut of the Apple Watch; and yet, they’ve not penetrated the market as quickly as the other devices we rely so much upon. In part, their slow introduction into our culture is because of the challenges of both reading and inputting text on a wrist-worn device. Smartwatch…
Have you tracked daily active users of your app? Or some similar metric? That information can provide valuable insight into your app’s growth, but taking a deeper look at mobile analytics can give you actionable information about what your users really want — so you can provide that too. Here are the types of activities…
For more than 8 years, the Apple App Store has been stocked with tiny, on-demand programs… and literally nothing else. With the release of iOS 10.3, the App Store gained some long-awaited B2C functionality and developers across the planet are rejoicing. But, who would’ve thought software developers would celebrate adding ‘customer service representative’ to the…
When you think about the Internet of Things (IoT), you probably think about connected houses that learn the lighting preferences of every family members or smart refrigerators that order eggs when you run out. For most of us, those IoT uses are probably not quite the reality. For most people, common IoT uses actually include…
