Seven seconds. That’s the average amount of time it takes to form a first impression. Unfortunately for apps that fumble their first introduction, a Harvard University study found that it takes an average of seven positive exposures to change a negative first impression. When applied to the world of app development, these figures can be…
You spent months perfecting your mobile app, working with developers, QA testers, beta testing groups and dozens of others to ensure a streamlined, engaging user experience (UX). You thought your development team created a user-friendly app and that you knew which features would be most popular. But now, you’re getting negative feedback about the app’s…
It took a bit of exploration, but you finally found an app with the specific functionality that you need. You were excited to explore the UI, but now, you can’t seem to find—much less master—the feature that originally prompted you to click the “install” button. Oh, and there it goes. It just crashed. Forget it;…
You’ve just downloaded a new app and you’re eager to start exploring its various tools and features. But moments after you delve into the user interface, you’re rudely interrupted and channeled into a 12-screen tutorial. And to make matters worse, there’s no “got it” or “exit” button. So you’re forced to hit the “next” button…
Many of your app’s users can relate to the following scenario: “I launched an app I use all the time and it seems it was updated overnight. Now, all the screens I’m used to seeing are unfamiliar-looking. Things aren’t where I expected them to be and I can’t seem to find the features I always…
