Many businesses have found themselves in this position: they have an idea for an app or decided they could benefit from the technology, but they end up faced with the problem, Where do we go from here? While each situation will have its own unique considerations, these steps will help you determine the best way…
During the planning stages of the app development process, your business will need to determine the features, functionalities and technology you want to include in your mobile app. All of these considerations can affect the timeline of the project, the complexity and cost of the build and the app permissions necessary to have your app…
Color can have a tremendous impact on the look and overall feel of your mobile app’s design. But beyond this, mobile app color schemes can affect the usability of your app, so it’s important to take time to carefully consider UI/UX, color palette and your goal for the app’s overall personality. The color scheme for…
The best mobile apps are built with a very specific target audience in mind. There’s really no such thing as a great “one size fits all” app because there are very, very few apps with a truly “general audience.” In fact, it’s probably fair to say that the only apps with a general audience are…
Evaluating if Your Company Has the Right Mobile App Development Skills Many company leaders consider the question, “Should I make an app in-house? Or outsource the project to a mobile app development company?” It’s a fair question, particularly if your business has a robust tech team. So how do you evaluate whether your company has…
During mobile app development, it is important to have a target audience in mind. Knowing who will use your app will help determine what features and functionalities will be necessary. Businesses may have an incredible app idea, but if it doesn’t meet the needs of their target users, the app will not be successful. Additionally,…
The last half-decade has brought tremendous changes to the retail industry. Many of America’s staple retailers have fallen to the so-called “retail apocalypse,” including Toys R Us, Sears and Payless Shoes. The list of “sick stores” that have already filed for bankruptcy or plan to file in the near future continues to increase. However, many…
For the first time, in 2019, time spent on mobile devices surpassed the amount of time that people spent watching television. With app usage comprising 90% of the time spent on mobile, companies seeking to launch a new enterprise app should use this data to maximize mobile app user engagement. Many businesses are turning to…
Haptic feedback is a commonly-referenced term, but lots of users are uncertain about what this technology does and why it’s useful. Here’s the simplest haptic feedback definition: a physical, tactile response when using a device — typically, a vibration or pulse. But the subject of haptic feedback in mobile apps is actually far more complex,…
Developed by the tech team at Facebook and released in 2015, React Native is an open-source mobile app framework that allows developers to create dynamic mobile applications for iOS and Android. React Native has gained tremendous popularity in recent years because it is versatile and easy to use. It’s also one of our preferred mobile…
