The President and COO of 7T, Shane Long is a visionary, entrepreneur, and strategic thinker with over two decades of experience in enterprise software, mobile, semiconductors and SaaS markets working with some of the world’s leading companies. Shane helped pioneer the smartphone industry, having led Bitboys, a semiconductor company that brought the first true graphics processors to mobile devices.

Stop Chasing Perfection: Avoiding Feature Bloat and How it Prevents Mobile App Success

Stop Chasing Perfection: Avoiding Feature Bloat and How it Prevents Mobile App Success

One of my favorite quotes is from Leonardo Da Vinci who famously said, “Simplicity is the ultimate sophistication.” This remark alludes to the idea that being simple isn’t mundane or lazy; it’s elegant and efficient.

I begin nearly every discovery session discussing this concept with new clients, highlighting the fact that, together, we must deliver clean, high-value features that quickly convey benefits to the user. It’s impractical to chase down every fringe use case. Maintaining a precise, narrow focus is what brings good results and strong ROI.

Continual Improvement as a Mobile App Development Strategy

Continuous Improvements as a Mobile App Development Strategy

Software and mobile app development is never a one-and-done type of project. Think of your mobile app or software as a dynamic, ever-changing digital entity that grows, evolves and improves over time.

But how do you know which mobile app features should be improved or which areas of a desktop software platform need an expansion? You can guess about what your users are doing or you can know what your users are doing with insights derived from product analytics. Often overlooked, software and mobile app analytics tools generate the user data that’s essential in the recipe for success.

The Importance of Product Analytics for Software and Mobile App Development

The Importance of Product Analytics: Software and Mobile App Analytics Tools

Software and mobile app development is never a one-and-done type of project. Think of your mobile app or software as a dynamic, ever-changing digital entity that grows, evolves and improves over time.

But how do you know which mobile app features should be improved or which areas of a desktop software platform need an expansion? You can guess about what your users are doing or you can know what your users are doing with insights derived from product analytics. Often overlooked, software and mobile app analytics tools generate the user data that’s essential in the recipe for success.